Privacy policy

Personal data (hereinafter mostly referred to simply as “data”) is processed by us only to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.

According to Article 4 No. 1 of Regulation (EU) 2016/679, the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

With the following privacy policy, we inform you in particular about the type, scope, purpose, duration, and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of processing. Furthermore, we inform you below about third-party components used by us for optimization purposes and to improve usability, insofar as third parties process data under their own responsibility.

Our privacy policy is structured as follows:

I. Information about us as the data controller
II. Rights of users and data subjects
III. Information on data processing

I. Information About Us as the Data Controller

The responsible provider of this website within the meaning of data protection law is:

EISENBEISSER GmbH
Karl-Meißner-Straße 2
06132 Halle (Saale)
Germany

Phone: +49 176 / 64769653
Email: info@EISENBEISSER-Racing.com

II. Rights of Users and Data Subjects

With regard to the data processing described in more detail below, users and data subjects have the right:

to obtain confirmation as to whether data concerning them is being processed, to receive information about the processed data, further information about the data processing, and copies of the data (see also Art. 15 GDPR);
to request the correction or completion of inaccurate or incomplete data (see also Art. 16 GDPR);
to request the immediate deletion of data concerning them (see also Art. 17 GDPR), or alternatively, if further processing is required pursuant to Art. 17 para. 3 GDPR, to request restriction of processing in accordance with Art. 18 GDPR;
to receive the data concerning them and provided by them and to have this data transmitted to other providers/controllers (see also Art. 20 GDPR);
to lodge a complaint with the supervisory authority if they believe that the data concerning them is being processed by the provider in violation of data protection regulations (see also Art. 77 GDPR).

In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any correction or deletion of data or restriction of processing carried out pursuant to Articles 16, 17 para. 1, and 18 GDPR. However, this obligation does not apply if such notification is impossible or would involve disproportionate effort. Regardless of this, the user has the right to obtain information about these recipients.

Furthermore, pursuant to Art. 21 GDPR, users and data subjects have the right to object to the future processing of data concerning them, provided that the data is processed by the provider in accordance with Art. 6 para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.

III. Information on Data Processing

The data processed when using our website will be deleted or blocked as soon as the purpose for storing the data no longer applies, provided that no statutory retention obligations prevent the deletion of the data and unless otherwise stated below regarding specific processing procedures.

Server Data

For technical reasons, in particular to ensure a secure and stable website, data is transmitted by your internet browser to us or to our web hosting provider. These so-called server log files collect, among other things, the type and version of your internet browser, the operating system, the website from which you accessed our website (referrer URL), the pages of our website that you visit, the date and time of each access, and the IP address of the internet connection from which our website is accessed.

The data collected in this way is stored temporarily but not together with other data relating to you.

This storage is based on Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality, and security of our website.

The data is deleted no later than seven days after collection unless further retention is required for evidentiary purposes. Otherwise, the data is exempt from deletion in whole or in part until the final clarification of an incident.

Cookies

a) Session Cookies

We use so-called cookies on our website. Cookies are small text files or other storage technologies that are stored on your device by the internet browser you use. These cookies process certain information about you on an individual basis, such as your browser data, location data, or IP address.

This processing makes our website more user-friendly, effective, and secure, for example by enabling the display of our website in different languages or by providing a shopping cart function.

The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR, insofar as these cookies process data for contract initiation or contract fulfillment purposes.

If the processing does not serve contract initiation or contract fulfillment, our legitimate interest lies in improving the functionality of our website. The legal basis in this case is Art. 6 para. 1 lit. f) GDPR.

These session cookies are deleted when you close your internet browser.

b) Third-Party Cookies

Our website may also use cookies from partner companies with whom we cooperate for advertising, analysis, or website functionality purposes.

Please refer to the following information for details, in particular regarding the purposes and legal bases for the processing of such third-party cookies.

c) Removal Options

You can prevent or restrict the installation of cookies through the settings of your internet browser. You can also delete cookies that have already been stored at any time. The steps and measures required for this depend on the specific internet browser you are using. If you have any questions, please use the help function or documentation of your internet browser or contact the manufacturer or support service. In the case of so-called Flash cookies, however, processing cannot be prevented through the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you are using. If you have any questions, please likewise use the help function or documentation of your Flash player or contact the manufacturer or user support.

However, if you prevent or restrict the installation of cookies, this may result in not all functions of our website being fully usable.

Shopify Network Intelligence

Our online store uses the Shopify Network Intelligence feature (also referred to as “enhanced services”). Shopify uses your customer data together with data from other merchants to generate insights that enable advanced shop functionalities. Shopify uses these insights in particular to:

create personalized online experiences for you,
improve the targeting of marketing and advertising measures,
enhance product recommendations and search results.

Important: Other merchants do not have access to your customer data — the use of this data remains internal to Shopify and its related services.

Customer data processed within the scope of Network Intelligence is transferred to Shopify in pseudonymized form and processed there for the purposes described above. Shopify may also use affiliated service providers for this purpose, which may be located in other countries.

Legal Basis: In regions such as the EU/EEA, this processing is carried out only with your explicit consent (Art. 6 para. 1 lit. a GDPR), which you may provide, for example, through our cookie banner. Where consent is not legally required, we base the data processing on our legitimate interest (Art. 6 para. 1 lit. f GDPR), such as the statistical analysis and optimization of our services, provided that no overriding rights of the data subject oppose this.

You may object to the use of your data for Shopify Network Intelligence at any time or withdraw any consent already given with effect for the future. Following such an objection, your data will no longer be used for the Network Intelligence purposes described above (such as analytics or personalized advertising). Through Shopify’s official privacy portal, you can also manage your privacy settings, request deletion of your data, or object directly to the processing of your data for enhanced services by Shopify.

Shopify may process customer data on servers located outside the European Union (e.g. in Canada or the United States). For such international data transfers, Shopify ensures an adequate level of data protection in accordance with the GDPR through appropriate safeguards — in particular EU Standard Contractual Clauses or recognized adequacy decisions.

These notices apply uniformly to all customers of our store (in Germany, Europe, and worldwide), as data processing within the scope of Shopify Network Intelligence may occur internationally.

Contract Processing

The data transmitted by you for the purpose of using our goods and/or services is processed by us for the purpose of contract fulfillment and is required for this purpose. The conclusion and processing of contracts are not possible without the provision of your data.

The legal basis for the processing is Art. 6 para. 1 lit. b) GDPR.

We delete the data once the contract has been fully processed, but we must comply with retention periods required under tax and commercial law.

As part of contract processing, we pass your data on to the transport company commissioned with the delivery of goods or to the financial service provider, insofar as the transfer is necessary for the delivery of goods or for payment purposes.

The legal basis for the transfer of data is Art. 6 para. 1 lit. b) GDPR.

Contact Requests / Contact Options

If you contact us via contact form or email, the data you provide will be used to process your request. Providing this data is necessary in order to process and respond to your inquiry — without it, we may not be able to respond to your request or may only be able to respond to it to a limited extent.

The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR.

Your data will be deleted once your request has been conclusively answered, provided that no legal retention obligations prevent deletion, such as in the case of subsequent contract processing.

User Contributions, Comments, and Reviews

We offer you the opportunity to publish questions, answers, opinions, or reviews on our website, hereinafter referred to as “contributions.” If you make use of this option, we process and publish your contribution, the date and time of submission, and any pseudonym you may use.

The legal basis for this is Art. 6 para. 1 lit. a) GDPR. You may revoke your consent at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. To do so, you simply need to notify us of your withdrawal of consent.

In addition, we also process your IP address and email address. The IP address is processed because we have a legitimate interest in initiating or supporting further legal steps if your contribution infringes the rights of third parties and/or is otherwise unlawful.

In this case, the legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in any legal defense that may become necessary.

Subscription to Contributions

If you publish contributions on our website, we also offer you the option to subscribe to any follow-up contributions made by third parties. In order to inform you about these follow-up contributions by email, we process your email address.

The legal basis for this is Art. 6 para. 1 lit. a) GDPR. You may revoke your consent to this subscription at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. To do so, you only need to notify us of your withdrawal of consent or use the unsubscribe link contained in the respective email.

Prize Draws

We offer you the opportunity to participate in prize draws via our website. If you participate in one of our prize draws, the data you provide in connection with your participation will be processed without any further consent from you, but solely for the purpose of conducting and processing the respective prize draw.

As part of the processing of the prize draw, we pass your data on to the transport company responsible for delivering the goods or to a financial service provider, insofar as the transfer is necessary for the delivery or payout of your prize. If your data is published in the event of winning, you will be informed of this within the scope of the declaration of consent.

The legal basis for the transfer of data is Art. 6 para. 1 lit. b) GDPR.

You may revoke your consent to the processing of your data for participation in our prize draws at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. To do so, you simply need to notify us of your withdrawal of consent.

YouTube

We maintain an online presence on YouTube in order to present our company and services and to communicate with customers and interested parties. YouTube is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Please note that user data may be processed outside the European Union, particularly in the United States. This may result in increased risks for users, for example because later access to user data may be more difficult. We also have no access to this user data. Access is exclusively available to YouTube. Google LLC is certified under the Privacy Shield framework and has therefore committed itself to complying with European data protection standards.

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

You can find YouTube’s privacy policy at:

https://policies.google.com/privacy

Facebook

We maintain a company presence on the Facebook platform in order to promote our products and services and to communicate with interested parties and customers.

On this social media platform, we are jointly responsible together with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Facebook’s data protection officer can be contacted via the following contact form:

https://www.facebook.com/help/contact/540977946302970

We have regulated joint responsibility in an agreement concerning the respective obligations under the GDPR. This agreement, which outlines the mutual obligations, can be accessed at the following link:

https://www.facebook.com/legal/terms/page_controller_addendum

The legal basis for the resulting processing of personal data described below is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, communication, sale, and promotion of our products and services.

The legal basis may also be the user’s consent pursuant to Art. 6 para. 1 lit. a GDPR granted to the platform operator. The user may revoke this consent at any time for the future in accordance with Art. 7 para. 3 GDPR by notifying the platform operator.

When accessing our online presence on the Facebook platform, Facebook Ireland Ltd., as the operator of the platform within the EU, processes user data (e.g. personal information, IP address, etc.).

This user data is used for statistical information regarding the use of our company presence on Facebook. Facebook Ireland Ltd. uses this data for market research and advertising purposes as well as for the creation of user profiles. Based on these profiles, Facebook Ireland Ltd. is able, for example, to display interest-based advertising to users both within and outside Facebook. If the user is logged into their Facebook account at the time of access, Facebook Ireland Ltd. may also link the data to the respective user account.

If the user contacts us via Facebook, the personal data entered on that occasion will be used to process the request. The user’s data will be deleted by us once the request has been conclusively answered and provided that no statutory retention obligations, such as those resulting from subsequent contract processing, prevent deletion.

Facebook Ireland Ltd. may also use cookies for data processing.

If the user does not agree with this processing, there is the option to prevent the installation of cookies through appropriate browser settings. Cookies that have already been stored can also be deleted at any time. The settings required for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented through browser settings but through the appropriate Flash player settings. Preventing or restricting the installation of cookies may result in not all Facebook functions being fully usable.

Further details regarding processing activities, options for preventing them, and the deletion of data processed by Facebook can be found in Facebook’s Data Policy:

https://www.facebook.com/privacy/explanation

It cannot be ruled out that processing by Facebook Ireland Ltd. may also take place via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA.

Facebook Inc. has submitted to the “EU-US Privacy Shield” and thereby declares compliance with EU data protection requirements when processing data in the USA.

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Instagram

We maintain a company presence on the Instagram platform in order to promote our products and services and to communicate with interested parties and customers.

On this social media platform, we are jointly responsible together with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Instagram’s data protection officer can be contacted via the following contact form:

https://www.facebook.com/help/contact/540977946302970

https://www.facebook.com/legal/terms/page_controller_addendum

When accessing our online presence on the Instagram platform, Facebook Ireland Ltd., as the operator of the platform within the EU, processes user data (e.g. personal information, IP address, etc.).

This user data is used for statistical information regarding the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes as well as for the creation of user profiles. Based on these profiles, Facebook Ireland Ltd. is able, for example, to display interest-based advertising to users both within and outside Instagram. If the user is logged into their Instagram account at the time of access, Facebook Ireland Ltd. may also link the data to the respective user account.

If the user contacts us via Instagram, the personal data entered on that occasion will be used to process the request. The user’s data will be deleted by us once the request has been conclusively answered and provided that no statutory retention obligations, such as those resulting from subsequent contract processing, prevent deletion.

Facebook Ireland Ltd. may also use cookies for data processing.

Further details regarding processing activities, options for preventing them, and the deletion of data processed by Instagram can be found in Instagram’s privacy policy:

https://help.instagram.com/519522125107875

It cannot be ruled out that processing by Facebook Ireland Ltd. may also take place via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA.

Facebook Inc. has submitted to the “EU-US Privacy Shield” and thereby declares compliance with EU data protection requirements when processing data in the USA.

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Social Media Links via Graphic or Text Link

We also promote presences on the social networks listed below on our website. The integration is carried out via a linked graphic of the respective network. The use of this linked graphic prevents an automatic connection to the respective social network server when accessing a website containing such social media promotion, solely for the purpose of displaying the graphic itself. Only when the user clicks on the corresponding graphic will they be redirected to the service of the respective social network.

After the user has been redirected, information about the user is collected by the respective network. It cannot be ruled out that the data collected in this way may be processed in the USA.

This initially includes data such as the IP address, date, time, and visited page. If the user is logged into their user account of the respective network at the same time, the network operator may be able to associate the collected information from the specific visit with the user’s personal account. If the user interacts via a “Share” button of the respective network, this information may be stored in the user’s personal account and possibly published. If the user wishes to prevent the collected information from being directly assigned to their user account, they must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.

The following social networks are integrated into our website through links:

Facebook

Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.

EU-US Privacy Shield Certification:
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

YouTube

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

EU-US Privacy Shield Certification:
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Instagram

Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.

EU-US Privacy Shield Certification:
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

“Facebook” Social Plug-in

We use the Facebook social network plug-in on our website. Facebook is an internet service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Within the EU, this service is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter collectively referred to as “Facebook.”

Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Facebook guarantees compliance with EU data protection standards when processing data in the USA.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.

Further information about the possible plug-ins and their respective functions is provided by Facebook at:

https://developers.facebook.com/docs/plugins/

If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from Facebook’s servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website are also recorded.

If you are logged into Facebook while visiting one of our pages containing the plug-in, Facebook recognizes the information collected by the plug-in from your specific visit. Facebook may assign the collected information to your personal Facebook user account. If, for example, you use Facebook’s “Like” button, this information is stored in your Facebook user account and may be published via the Facebook platform. If you wish to prevent this, you must either log out of Facebook before visiting our website or use an add-on for your internet browser to block the loading of the Facebook plug-in.

Further information regarding the collection and use of data as well as your rights and protection options can be found in Facebook’s privacy policy at:

https://www.facebook.com/policy.php

Google Analytics

We use Google Analytics on our website. This is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”

Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees compliance with EU data protection standards when processing data in the USA.

Google Analytics is used to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.

Usage and user-related information, such as IP address, location, time, or frequency of visits to our website, is transmitted to and stored on a Google server in the USA. However, we use Google Analytics with the so-called anonymization function. Through this function, Google shortens the IP address within the EU or EEA before transmission.

The data collected in this way is used by Google to provide us with an evaluation of visits to our website and usage activities there. This data may also be used to provide other services related to website and internet usage.

Google states that your IP address will not be associated with other Google data. In addition, Google provides further data protection information at:

https://www.google.com/intl/de/policies/privacy/partners

including information on how to prevent data usage.

Google also offers a browser add-on to deactivate Google Analytics, together with further information, at:

https://tools.google.com/dlpage/gaoptout?hl=en

This add-on can be installed with common internet browsers and gives you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information regarding visits to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services. Whether and which additional web analytics services we use is, of course, also explained in this privacy policy.

etracker Web Analytics

We use etracker on our website. This is a web analytics service provided by etracker GmbH, Erste Brunnenstr. 1, 20459 Hamburg, Germany, hereinafter referred to as “etracker.”

etracker is used to analyze user behavior on our website. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.

To analyze usage behavior, etracker stores cookies on your device via your internet browser and creates a pseudonymous usage profile. However, the processed data is not used for your personal identification without your separate consent. Likewise, this data is not merged with other personal data.

If you do not agree with this processing, you have the option to prevent the storage of cookies through the settings of your internet browser. Further information on this can be found above under “Cookies.”

In addition, you have the option to stop the analysis of your usage behavior by means of an opt-out. By confirming the following link:

http://www.etracker.de/privacy?et=V23Jbb

a cookie will be stored on your device via your internet browser that prevents further analysis. Please note, however, that you must click the above link again if you delete the cookies stored on your device.

Hotjar Web Analytics

We use Hotjar on our website. This is a web analytics service provided by Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, hereinafter referred to as “Hotjar.”

Hotjar is used to analyze user behavior on our website. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.

Through Hotjar, we are able to record and evaluate your usage behavior on our website, such as mouse movements or mouse clicks. Your visit to our website is anonymized in the process. In addition, Hotjar evaluates information about your operating system, internet browser, incoming or outgoing links, geographical origin, and the type and triggering of the device you use, and prepares this information for statistical purposes. Hotjar may also obtain direct feedback from you. Furthermore, Hotjar provides additional privacy information at:

https://www.hotjar.com/privacy

You also have the option to disable the analysis of your usage behavior by means of an opt-out. By confirming the following link:

https://www.hotjar.com/opt-out

Criteo Web Analytics

We use Criteo on our website for analytics and the individual display of advertisements. Criteo is a service provided by Criteo SA, 32 Rue Blanche, 75009 Paris, hereinafter referred to as “Criteo.”

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.

Through tracking cookies and similar storage technologies, information about your visit to our website and your activities on the websites of our advertising partners is collected. This information may include, for example, the number of subpages viewed, advertisements and products viewed, the search function used, information about your device (device type, operating system, version), or your location, for example in order to advertise products or services only available regionally. For this purpose, Criteo uses a technical ID that records the products viewed and your search behavior. According to Criteo, this does not make it possible to identify you personally — only anonymous information about your possible interests is determined.

After evaluating the collected information, Criteo places individualized advertisements on our website or on the websites of our advertising partners (so-called publishers).

Advertising partners can use cookies stored on your device via your internet browser to recognize whether an advertisement from the Criteo advertising network should be displayed when you access a website.

Criteo processes your full IP address exclusively for the following purposes:

detection of fraud offenses, e.g. identifying visits not based on human behavior,
attribution of sales,
marketing reports with aggregated data.

Criteo provides further information regarding data protection, analytics, and advertising displays at:

https://www.criteo.com/de/privacy/

Using the above link, you can also prevent the analysis of your visit by means of an opt-out cookie. In this case, a cookie is stored on your device via your internet browser that prevents further analysis. Please note that you must set this cookie again if you delete the cookies stored on your device.

IONOS Tracking MYWEBSITE

We use MyWebsite on our website. This is a service provided by 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany, hereinafter referred to as “MyWebsite.”

Through MyWebsite, tracking cookies are stored on your device via your internet browser, based on Snowplow Analytics technology provided by Snowplow Analytics Limited, 32-38 Scrutton Street, London, United Kingdom. These cookies can be used, for example, to evaluate how often you visit our website or which subpages are accessed. According to 1&1 IONOS SE, no personal data is collected in this process.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in improving and optimizing our website.

IONOS WebAnalytics

We use WebAnalytics on our website. This is an analytics service provided by 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany, hereinafter referred to as “WebAnalytics,” with which we can analyze the use of our website.

For analysis purposes, data such as the type and version of your internet browser, your operating system, the type of your device, the website from which you accessed our website (referrer URL), the pages of our website that you visit or the files you request, the date and time of access, and the anonymized IP address of the internet connection used to access our website are collected via a pixel or log files on our behalf.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, improvement, and economic operation of our website.

Jetpack – WordPress Stats

We use Jetpack with the “WordPress Stats” extension on our website. This is a web analytics service provided by Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA, hereinafter referred to as “Automattic.”

Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active

Automattic guarantees compliance with EU data protection standards when processing data in the USA.

The Jetpack – WordPress Stats service is used to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.

To analyze usage behavior, Jetpack – WordPress Stats stores cookies on your device via your internet browser.

During processing, your IP address, the pages of our website that you visit, the website from which you accessed our website (referrer URL), the duration of your stay on our website, and the frequency of visits to our website are recorded. The collected data is stored on a server operated by Automattic in the USA. However, your IP address is anonymized immediately after processing and before storage.

VG WORT Tracking Pixel

We use the so-called tracking pixel of VG WORT provided by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany, in the form of the so-called SZM (Scalable Central Measurement Method) on our website.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website as well as in the consideration of copyright interests relating to the content of our website.

The tracking pixel is a graphic embedded in our website that collects statistical metrics. This makes it possible to calculate the probability of texts being copied based on the number of page views and the specific content of our website. The collection of this data is carried out anonymously. In order to record access figures and possible returning visits, either a session cookie is stored on your device via your internet browser or a signature generated from various information from your internet browser (e.g. user agent, screen resolution, etc.) is used. Your IP address, however, is processed only in anonymized form. As an individual user, you are never identifiable.

If you do not agree with this processing, you have the option to prevent the storage of cookies through the settings of your internet browser. Further information can be found above under “Cookies.” In addition, you have the option to disable SZM measurement by means of an opt-out. By confirming the following link:

https://optout.ioam.de/

Google Maps

We use Google Maps on our website to display our location and provide directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”

Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees compliance with EU data protection standards when processing data in the USA.

To enable the display of certain fonts on our website, a connection to a Google server in the USA is established when our website is accessed.

If you access the Google Maps component integrated into our website, Google stores a cookie on your device via your internet browser. Your user settings and data are processed in order to display our location and provide directions. We cannot exclude the possibility that Google uses servers in the USA for this purpose.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in optimizing the functionality of our website.

Through the connection established with Google, Google can determine from which website your request was sent and to which IP address the directions are to be transmitted.

If you do not agree with this processing, you have the option to prevent the installation of cookies through the appropriate settings of your internet browser. Details can be found above under “Cookies.”

The use of Google Maps and the information obtained through Google Maps is also governed by Google’s Terms of Service:

https://policies.google.com/terms?gl=DE&hl=de

and the Google Maps Terms of Service:

https://www.google.com/intl/de_de/help/terms_maps.html

Google also provides further information at:

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

Google reCAPTCHA

We use Google reCAPTCHA on our website to verify and prevent automated access and interactions with our website, such as by bots. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”

Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees compliance with EU data protection standards when processing data in the USA.

Through this service, Google can determine from which website a request is sent and from which IP address the reCAPTCHA input box is used. In addition to your IP address, Google may collect further information necessary to provide and ensure this service.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the security of our website and in the defense against unwanted automated access in the form of spam or similar.

Google provides further information regarding the general handling of user data at:

https://policies.google.com/privacy

Google Fonts

We use Google Fonts on our website to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”

Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees compliance with EU data protection standards when processing data in the USA.

To enable the display of certain fonts on our website, a connection to a Google server in the USA is established when our website is accessed.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.

Through the connection established with Google when accessing our website, Google can determine from which website your request was sent and to which IP address the font display is to be transmitted.

Google provides further information at:

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

particularly regarding options for preventing data usage.

FontAwesome

In order to display fonts and visual elements on our website, we use external fonts provided by FontAwesome. FontAwesome is a service of:

Fonticons Inc., 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA, hereinafter referred to as “FontAwesome.”

When accessing our website, a connection to FontAwesome’s server in the USA is established in order to enable and update the display of fonts and visual elements.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.

Through the connection established to the FontAwesome server when accessing our website, FontAwesome can determine from which website your request was sent and to which IP address the font display should be transmitted.

FontAwesome provides further information, particularly regarding options to prevent data usage, at:

https://fontawesome.com/privacy

GOOGLE Search Function (“CSE”)

We use the “Google Custom Search Engine” (“CSE”) for full-text search functionality on our website. “CSE” is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”

Google is certified under the EU-US Privacy Shield and thereby guarantees compliance with EU data protection regulations when processing data in the USA.

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

“CSE” enables full-text searches for content on our website. Access to this search function is provided via a “Google Custom Search” search box.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the user-friendliness of the website.

The function is integrated into our website unchanged as a software module from Google. When a search is activated by entering a search term, Google loads the requested information via a plugin. At the same time, the search terms entered by the user and the user’s IP address are transmitted to Google for the execution of the search and the display of search results.

If the user is logged into an existing Google account at the time of the search, Google may assign the collected information to the corresponding user profile.

Google provides further information, particularly regarding options for preventing data usage, at the following links:

https://policies.google.com/privacy

https://adssettings.google.com/authenticated

YouTube

We use YouTube on our website. This is a video portal operated by YouTube LLC., 901 Cherry Ave., San Bruno, CA 94066, USA, hereinafter referred to as “YouTube.”

YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”

Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google and therefore also its subsidiary YouTube guarantee compliance with EU data protection standards when processing data in the USA.

We use YouTube in connection with the “Enhanced Privacy Mode” function in order to display videos to you. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the “Enhanced Privacy Mode” means that the data described below is only transmitted to the YouTube server if you actually start a video.

Without this “Enhanced Privacy,” a connection to YouTube’s server in the USA is established as soon as you access one of our web pages containing an embedded YouTube video.

This connection is necessary in order to display the respective video on our website via your internet browser. In the process, YouTube will at least collect and process your IP address, the date and time, and the website visited. In addition, a connection to Google’s “DoubleClick” advertising network is established.

If you are simultaneously logged into YouTube, YouTube assigns the connection information to your YouTube account. If you wish to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.

For functionality and analysis of usage behavior, YouTube permanently stores cookies on your device via your internet browser. If you do not agree with this processing, you have the option to prevent the storage of cookies through the settings of your internet browser. Further information can be found above under “Cookies.”

Further information regarding the collection and use of data as well as your rights and protection options can be found in Google’s privacy policy at:

https://policies.google.com/privacy

CloudFlare

To secure our website and optimize loading times, we use the CloudFlare service as a CDN (Content Delivery Network). This is a service provided by Cloudflare Inc., 101 Townsend Street, San Francisco, California 94107, USA, hereinafter referred to as “CloudFlare.”

Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active

CloudFlare guarantees compliance with EU data protection standards when processing data in the USA.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the secure operation and optimization of our website.

When you access our website, your requests are routed through CloudFlare’s servers. Statistical access data about visits to our website is collected and a cookie is stored on your device via your internet browser. The access data includes:

– your IP address,
– the page(s) of our website that you access,
– type and version of the internet browser used,
– the operating system used,
– the website from which you accessed our website (referrer URL),
– the duration of your stay on our website, and
– the frequency of visits to our website.

The data is used by CloudFlare for statistical analysis of access as well as for security and optimization purposes.

If you do not agree with this processing, you have the option to prevent the installation of cookies through the corresponding settings of your internet browser. Details can be found above under “Cookies.”

CloudFlare provides further information regarding the collection and use of data as well as your rights and options for protecting your privacy at:

https://www.cloudflare.com/privacypolicy/

jQuery CDN

To optimize loading speed as well as the design and display of the content of our website on different devices, we use the service jQuery CDN, a Content Delivery Network (“CDN”), on our website. This is a service provided by the jQuery Foundation, hereinafter referred to as “jQuery.” jQuery is distributed for the JS Foundation via the StackPath CDN.

In order to deliver the content of our website quickly, the service uses so-called JavaScript libraries. Corresponding files are loaded from the CDN server unless they are already available in your browser cache from visiting another website. In the event of a connection to the CDN server, your IP address is collected. It cannot be ruled out that a connection may be established to a server outside the EU.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in accelerating the loading times of our website and optimizing it.

To prevent the execution of jQuery JavaScript code entirely, you can install a JavaScript blocker such as:

https://noscript.net

https://www.ghostery.com

However, preventing or restricting the execution of JavaScript code may, for technical reasons, result in some content and functions of our website not being fully available.

Cookiebot

We use “Cookiebot” as our cookie banner. “Cookiebot” is a product of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, hereinafter referred to as “Cybot.”

Through the “Cookiebot” function, users are informed about the use of cookies on the website and are given the opportunity to decide on their use.

If the user consents to the use of cookies, the following data is automatically logged by Cybot:

the anonymized IP address of the user,
date and time of consent,
browser user agent of the end user,
the provider URL,
an anonymous, random, and encrypted key,
the user’s approved cookies (cookie status), which serves as proof of consent.

The encrypted key and cookie status are stored on the user’s device by means of a cookie in order to restore the corresponding cookie status during future page visits. This cookie automatically deletes itself after 12 months.

The legal basis is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the user-friendliness of the website and compliance with the legal requirements of the GDPR.

The installation and storage of the cookie, and therefore the cookie consent itself, can be prevented or terminated at any time through the user’s browser settings.

Further information regarding data protection is provided by Cybot at:

https://www.cookiebot.com/de/privacy-policy/

Google AdWords with Conversion Tracking

We use the advertising component Google AdWords and, in this context, conversion tracking on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”

Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees compliance with EU data protection standards when processing data in the USA.

We use conversion tracking for the targeted promotion of our offers. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.

If you click on an advertisement placed by Google, the conversion tracking we use stores a cookie on your device. These so-called conversion cookies expire after 30 days and are not used for personal identification purposes.

As long as the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our Google advertisements and were then redirected to our website.

Using the information collected in this way, Google creates statistics for us about visits to our website. We also receive information about the number of users who clicked on our advertisement(s) and which pages of our website were subsequently accessed. Neither we nor third parties using Google AdWords are able to identify you personally in this way.

You can prevent or restrict the installation of cookies through the appropriate settings in your internet browser. You can also delete cookies that have already been stored at any time. The required steps and measures depend on the browser you use. If you have questions, please use the help function or documentation of your browser or contact the manufacturer or support service.

Google also provides further information on this topic, particularly regarding options to prevent data usage, at:

https://services.google.com/sitestats/de.html

https://www.google.com/policies/technologies/ads/

http://www.google.de/policies/privacy/

Google AdSense

We use Google AdSense to integrate advertisements into our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”

Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees compliance with EU data protection standards when processing data in the USA.

Google AdSense stores cookies and so-called web beacons on your device via your internet browser. This enables Google to analyze your use of our website. The information collected in this way, including your IP address and the advertising formats displayed to you, is transmitted to Google in the USA and stored there. Google may also transfer this information to contractual partners. However, Google states that your IP address will not be merged with other data about you.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.

Google also provides further information, particularly regarding options for preventing data usage, at:

https://policies.google.com/privacy

https://adssettings.google.com/authenticated

Google Remarketing or “Similar Audiences” Component

We use the remarketing or “Similar Audiences” function on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google.”

Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees compliance with EU data protection standards when processing data in the USA.

We use this function to display interest-based, personalized advertising on third-party websites that also participate in Google’s advertising network.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.

To enable this advertising service, Google stores a cookie with a sequence of numbers on your device via your internet browser during your visit to our website. This cookie anonymously records both your visit and your use of our website. Personal data is not transmitted. If you subsequently visit a third-party website that also uses Google’s advertising network, advertisements may be displayed that relate to our website or our offers.

To permanently deactivate this function, Google provides a browser plug-in for common internet browsers at:

https://www.google.com/settings/ads/plugin

The use of cookies by certain providers can also be disabled via opt-out at:

http://www.youronlinechoices.com/uk/your-ad-choices

http://www.networkadvertising.org/choices/

Through so-called cross-device marketing, Google may track your usage behavior across multiple devices so that interest-based, personalized advertisements may still be displayed even if you switch devices. This requires that you have consented to linking your browsing history with your existing Google account.

Google provides further information regarding Google Remarketing at:

https://www.google.com/privacy/ads/

affilinet Tracking Cookies

We also advertise offers and services of third parties on our website. If you conclude a contract with the third-party provider based on our advertising, we receive a commission for this.

In order to correctly record successful referrals, we use the so-called affilinet tracking cookie. This cookie does not store any personal data. Only our identification number as intermediary provider and the reference number of the advertising material you clicked on (e.g. banner or text link) are recorded. This information is required for payment processing and commission settlement.

Newsletter via WhatsApp

You can also subscribe to our free newsletter via the instant messaging service WhatsApp. WhatsApp is a service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of WhatsApp Inc., 1601 Willow Road, Menlo Park, California 94025, USA, both hereinafter referred to as “WhatsApp.”

Some user data may be processed on WhatsApp servers in the USA. Through certification under the EU-US Privacy Shield:

https://www.privacyshield.gov/participant?id=a2zt0000000TSnwAAG&status=Active

WhatsApp guarantees compliance with EU data protection standards when processing data in the USA. WhatsApp also provides further privacy information at:

https://www.whatsapp.com/legal/#privacy-policy

In order to receive our newsletter via WhatsApp, you need a WhatsApp user account. Details regarding which data WhatsApp collects during registration can be found in the aforementioned WhatsApp privacy information.

If you subscribe to our WhatsApp newsletter, the mobile phone number entered during the registration process will be processed by WhatsApp. In addition, your IP address and the date and time of your registration are stored. During the registration process, your consent to receiving the newsletter is obtained, the content is specifically described, and reference is made to this privacy policy.

The legal basis for sending the newsletter and conducting related analysis is Art. 6 para. 1 lit. a) GDPR.

You may revoke your consent to receive the newsletter at any time with future effect in accordance with Art. 7 para. 3 GDPR. To do so, you simply need to inform us of your revocation. You may also block newsletter reception by changing the settings in the WhatsApp software on your device.

Sample Privacy Policy by the law firm Weiß & Partner

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